by Selwyn Roup, GST Advisor
In locations – places – as diverse as the Karoo is to the lush surrounds of the Warm Bokkeveld, tourism stay operators attest to growing a more sustainable business through implementing transformative actions and normative steps using the GST management method.
South Africa is one of the top six most diverse countries in the world, having seven distinct biomes and thirty-seven geographical regions of natural and cultural diversity.
This presents a globally compelling tourism proposition, right on your doorstep.
Complementing GST practices with a pragmatic ROI (Return on Investment), each case study shows high compatibility and steady achievement.
GST is an exclusive, members-only, contract-based verification business and utilises biennial physical audits to ascertain the desired applications and milestones reached. GST issues a personal Audit Report as well as a Report for use in your and our marketing of your membership and GST’s growing importance and influence.
You’re invited to join GST. It is the only Verified, Audited Membership in the Sustainable Tourism Stay Business. Let’s grow sustainable tourism. Together.
Sustainability spelt with our 4 C’s GST Method
C1 – Conservation. A sustainable Tourism stay business uses natural and cultural production resources with minimum impact (harm) to these resources.
C2 – Community is adventuring into local content, finding unique living and natural assets. Many of these “uncoveries” have entrepreneur-enabling multiplier effects.
C3 – Customers having a captivating, interactive sense-of-place experience. Guided by local wisdom, place and kontrei (region) become real memories, fascinating referral opportunities and persuasive reasons for return visits.
C4 – Company – a profitable business sustains all other 4 C’s.
Using GST’s 4C’s as the sustainable matrix, your journey begins with a questionnaire of common-sense management objectives for each C – with you setting your own management standards.
Each management objective is walked through with your local GST auditor (Assessor) and personally returns to verify the actual results. Your auditor remains available for consultation.
The biennial Audit reviews the progress of own objectives and agrees on new opportunities to grow the 4C’s.
Members display the valued GST Verification on all communications and certifies your business for its contribution to Sustainability throughout the Two Yearly Audit and contract period. The GST Verification Audit adheres to internationally accepted best practice where the ongoing inputs statistically validate GST’s registered Intellectual Property and registered trademarks.